عربي
Auré Coffee

Commercial · New Cairo

Auré Coffee

Commercial fit-out — specialty coffee shop

Overview

A specialty coffee shop conceived as a calm, immersive escape from the city. Flowing sculpted surfaces, terrazzo and integrated lighting form one seamless interior, while bronze-tinted glass and brushed brass introduce depth and a quietly premium character — sculptural organic minimalism, applied to hospitality.

The Brief

Challenge, approach, outcome

01

The challenge

A coffee shop earns its keep twice: at the counter, where the queue has to move, and in the room, where people decide whether to stay. The brief asked for an immersive, sculptural interior — but organic forms usually fight the hard realities of customer flow, service speed and a display counter that has to sell.

02

Our approach

The plan was drawn around movement first: order, collect and sit resolve as one loop with no crossing paths. The sculpted wall then does the emotional work — a single flowing surface that carries the seating, the brand and the light in one gesture — while the service side stays rectilinear and efficient. Bronze-tinted glass closes the room without darkening it.

03

The client’s goal

A neighbourhood destination that feels like a retreat, photographs like a brand, and still turns a queue at eight in the morning.

Specification

Materials, light and detail

Materials & finishes

  • Textured plaster walls
  • Terrazzo flooring
  • Sculpted wall finishes
  • Bronze-tinted glass
  • Brushed brass details
  • Soft neutral upholstery

Lighting strategy

Fully integrated: concealed cove lines trace every sculpted curve, the brass signage is halo-lit against the textured wall, and the counter and display glow from below — almost no visible fitting anywhere in the room.

Key features

  • Sculpted organic feature wall with integrated seating
  • Halo-lit brass brand signage
  • Bronze-tinted glass partition
  • Curved terrazzo service counter
  • Integrated pastry display
  • Bespoke brass-framed menu board

Software used

  • 3ds Max
  • Corona Renderer
  • Adobe Photoshop
Auré Coffee
Full plan The full plan from above — service on the left, the sculpted wall carrying the seating on the right, and a clear loop between them. Sculpted plaster wall · Terrazzo flooring · Bronze-tinted glass · Brass-framed menu board Lighting Concealed cove throughout · under-counter glow Focus Customer flow · zoning · one-gesture wall
Auré Coffee
Service counter The service counter — terrazzo, a curved bronze-glass pastry display and the backlit menu doing the selling. Terrazzo counter · Bronze-glass pastry display · Brushed brass shelving · Backlit menu board Lighting Backlit menu board · under-counter LED Focus Service speed · display merchandising
Auré Coffee
Brand wall The brand, built into the architecture — brushed brass lettering halo-lit against the textured plaster. Brushed brass lettering · Textured plaster wall Lighting Halo-lit lettering Focus Brand integration · texture at close range
Auré Coffee
Banquette wall The sculpted wall in one continuous move — wall, bench and light carved from the same flowing surface. Sculpted plaster wall · Integrated plaster bench · Bronze-tinted glass cabinet · Brushed brass trim Lighting Cove lines tracing the curves Focus Sculptural continuity · integrated seating
Auré Coffee
Seating area Loose seating against the carved wall — bronze tables, soft neutral chairs and an olive tree softening the line. Soft neutral upholstery · Bronze pedestal tables · Sculpted plaster wall · Olive tree planting Lighting Cove wash · candlelight at the tables Focus Dwell time · comfort · texture
Auré Coffee
Main room The room as a customer meets it — counter, menu and the sculpted wall reading as one calm, warm interior. Terrazzo flooring · Textured plaster · Brushed brass details · Bronze-tinted glass Lighting Integrated cove · halo-lit signage Focus First impression · brand atmosphere
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